Steady The Apprentice candidate Stella English has trumped rival Chris Bates in tonight's final.
The task was to design and market a brand new alcoholic drink, pitching their ideas to some of the sharpest minds in the industry.
Several rejected contestants from earlier in the series returned to help English and Bates with their final task.
Bates' team quickly seized on the idea of a pomegranate flavoured rum called Prism, while English's team eventually arrived at a spicy flavoured Bourbon called Urbon.
Bates' team encountered several problems along the way, including miscommunication over appearance of their drink and difficulty targeting their advertising.
Steady Stella adopted a characteristically methodical approach throughout, ensuring that even the finest of details were considered. Her product appealed to a more traditional market than Bates' sickly pink rum, which helped her edge to victory in the boardroom.
The task was to design and market a brand new alcoholic drink, pitching their ideas to some of the sharpest minds in the industry.
Several rejected contestants from earlier in the series returned to help English and Bates with their final task.
Bates' team quickly seized on the idea of a pomegranate flavoured rum called Prism, while English's team eventually arrived at a spicy flavoured Bourbon called Urbon.
Bates' team encountered several problems along the way, including miscommunication over appearance of their drink and difficulty targeting their advertising.
Steady Stella adopted a characteristically methodical approach throughout, ensuring that even the finest of details were considered. Her product appealed to a more traditional market than Bates' sickly pink rum, which helped her edge to victory in the boardroom.
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