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Friday, September 05, 2008

Petrol Stunt Cripples North London


A part of North London was left gridlocked after a software company's stunt to promote a new game.

Electronic Arts, producer of Mercenaries 2: World in Flames, caused traffic mayhem this morning by giving away £20,000 of free fuel from the Last Stop garage in Finsbury Park.

Local Lib Dem MP Lynne Featherstone criticised the promotion: "Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous.

"Hundreds of local residents have faced misery on their daily journeys this morning.

"They deserve an apology for being the victims of such an ill-thought out media stunt."

Local residents were furious at being blocked in their driveways by an ever lengthening queue of drivers trying to claim their £40 worth of free fuel.

But not everyone was critical of EA's promotional methods. Free fuel recipient Prince Davis told journalists: "This is a genius idea, whoever thought of this should be promoted.

"I'll definitely be buying the game, you're never too old to play computer games."



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